Term Paper Example | Topics and Well Written Essays - 1500 words

Term Paper Example According to him, to understand this sector completely one must consider to analyze following points like economic factors, industry trend, and competitive sources (Diechart et al). This paper is based on the marketing strategies of these two giants along with the discussion on several economic parameters like demand theory, opportunity cost, preferred completion. The paper also gives a historic overview of the companies, their financial performance and also a suggestion part that can be helpful for these two organizations to be more competitive. Analysis Methodology The study is about the market dominance of both the company in terms of different economical parameter. The findings are based on various article and financial report published in different magazines, news, and financial report of both the companies and a comparison between these two companies marketing strategy. The main two questions we are trying to answer are as follows: 1. Comparative analysis of marketing strategy of Coca-Cola and Pepsi. 2. Analysis of two companies in different micro-economic perspective. For marketing strategy review and the effect of the same on these two companies the main source of informationis company’s annual report, different article related to company’s marketing strategies over the year and the style of branding and promotion. For economic perspective, various economical factors are analyzed based on available secondary data sources. Coke and Pepsi: Past and Present position in the Market. There were three different factorsassociated with the market performance of these two companies. According to Data Monitor, these were market size, growth rate and overall profitability. Among no-alcoholic drinks soft-drinks have the overall market share of 46.8%. The total market value of the soft drinks industry was $307.2 billion in 2002 and as per their report was expected to reach around $367billion by 2009. Although along with this strong forecast, Data Monito r also predicted that there will be a slight decline in the soft drinks market due to market price. This was due to increase in the other non-alcoholic industry like tea and coffee (11.8%) and water (9.3%). According to Diechart et al, despite of solid profit margins the declaration in the soft drinks market was due to market saturation especially in USA. According to him, to increase the profitability the soft drinks company needed the product diversification to reach out more number of people. According to Murray’s report Coca Cola enjoyed maximum market share of around 50% followed by Pepsi (21%). The Coca Cola were having more diversified soft drinks offering for the client like Coca-Cola, Diet Coke, Fanta, Sprite etc and they were engaged in over 200 nations (Diechart et al). Pepsi have brands like Pepsi, Dew, and Slice etc (Diechart). According to thereport published in the Bangkok Post Coke sales was grown by 32% in 2012, which was highest in last 10 years. The markets hare of coke again rose to 50% whereas Pepsi falling to 15% (Bangkok Post). Marketing Strategy: Coca Cola: The main aim of Coca Cola is to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference in customer mind. To fulfill their mission 5 broad steps were taken by the marketing team of

Developments And Changes Music Over Time Essay Example | Topics and Well Written Essays - 2500 words

Developments And Changes Music Over Time - Essay Example Music publishing is the process concerned with valuing, developing, and protecting music in the wider music industry. Music publishers are the people charged or tasked with the duty of developing new music and taking care of the business side. They do this to help songwriters and composers to concentrate their efforts on the creation of new music. This therefore leads to the definition of a music publisher as that person who seeks out music, composers and songwriters, goes ahead to promote their catalogues, manages the business exploitation of those catalogues through registration of works and collection of due royalties in order to protect and enhance the work of songwriters and composers (Dolfsma, 2000). They achieve this by doing the following tasks; finding new talents then supporting and encouraging them. Coordinate work flow and secure commissions. They also register the works of songwriters to the appropriate societies and agencies. They produce demo recordings and performance materials in contemporary classical music. They also license and produce printed music.

Hollywood Farmers Market Assignment Example | Topics and Well Written Essays - 1500 words

Hollywood Farmers Market - Assignment Example I noticed that the produce are clearly marked and can be classified into non-organic, certified organic, unofficial organic and no spray produce. The market also provides resources and information about organic farming and foods; this gives consumer’s knowledge on decision making on whether to purchase organic or non-organic foods. A number of certified organic products in the market had the USDA logo, and they were clearly classified and arranged in different stalls from the rest of organic products which enabled the customers to choose wisely. Enquiring on regulations, I found out that some of the farmers and vendors who had a gross turnover of 5000 were exempted from the certification process but they faced regulations and inspections by the government. In the market organic produce included a number of fruits, oranges, tomatoes, mangoes and vegetables which included spinach, kales and herbs. There were also some free range chickens, with some natural eggs which were certif ied organic produce. Some of non-organic products included vegetables, herbs and fruits that were produced using genetically engineered seeds, chemicals, radiations, chemically based fertilizers and pesticides. I got a unique experience from the live chickens in the nooks and crannies of the store display counters (Clark, 1). I figured out that it was great fun carrying out open air shopping and having meals in the restaurants around the farmers market. A number of un-official products like omega XL a natural supplement, natural wine CSA and other minerals like Fulvic ionic were present in the market. After enquiring from one of the vendors, I realized that there are 100% organic product which contained certified contents. Examples of such products included fruits, vegetables, milk, orange, juice, cheese, eggs, chicken and beef. Upon talking to a number of farmers and vendors, it came to my realization that a number of farmers in Hollywood market have complied with a number of organ ic restrictions but they have not taken or given any certification with some arguing that the cost of getting the certification is high and if one is acquired the burden can be passed to the consumers. After walking around the market, I interviewed some farmers and vendors regarding their products, their farming methods and the justification for using the methods that they do. On the methods that are used to produce particular vegetables which are mainly organic, majority of their responses was that the vegetables were purely grown using manure through compost or droppings from a number of animals. Most of the people I interviewed said that they used artificial fertilizers. They further said that the vegetables were exposed to harsh environment and were not covered or housed in any greenhouse. They also used natural ways of preventing pests such as mixing farming with plants like pyrethrum which repel pests away. The farmers also gave me some perceptions that are used in organic far ming, majority of their fields are planted with grains such as corns, oats, soya beans, wheat and cover crops so as to build soil fertility. Other farmers outlined the guidelines used to get organic certification in their farms, which included a number of aspects like land requirements, pesticides used, seed selected and growing practices (Clark, 1). On their farming methods the farmers argued that some conventional methods are used to raise cattle where they are fed with diets

The history of fighter aircraft F-22 Raptor Research Paper

The history of fighter aircraft F-22 Raptor - Research Paper Example The fighter jet possesses significant attributes that make it better than any fighter jet developed thus far. With increased stealth, the F-22 becomes one of the best fighter jets that can evade detection by radar (Sweetman 44). In addition, the F-22 has the ability to maneuver and evade tracking by other fighter jets that may be on its pursuit. As a replacement of other fighter jets with limited superiority, the F-22 becomes the most reliable air to ground attack jet ever built. Most important, the F-22 has improved aerodynamics that makes pilots fly the fighter jet more easily than before. Today, the US army has deployed significant number of raptors to areas such as Japan where the army has stationed them ready for deployment. Whereas the F-22 has had some failures in navigation and communication, the F-22 raptor still remain an aircraft of choice in carrying out sorties and other activities such as aerial surveillance. The F-22 is a product of Lockheed Martin Corporation, which is well known for the production of aircraft. The demand for a better fighter jet like F-22 has been long overdue considering the shortcoming of other fighter jets such as F-15. With the demand of an advanced tactical fighter (ATF), the US army tasked the F-22 team to conduct a program that would later produce the F-22 as an engineering marvel that combines performance, speed and stealth into one robust fighter jet—F-22. The F-22 team started by developing two prototypes that they later developed to achieve a reliable fighting machine. In their program, the F-22 produced two YF-22 prototypes that they took through a series of testing (Sweetman 78). These prototypes relied on two other engine prototypes that were to be selected for use in the F-22 fighter jet. The testing of the fighter jet was done on Being and Lockheed installation where the features of the aircraft were refined to produce the F-22 that are in use t oday. During the development of the F-22, the Lockheed

EMBA 560 Executive Position week 2 exercise 2 Research Paper - 1

EMBA 560 Executive Position week 2 exercise 2 - Research Paper Example He/she also must possess honesty, integrity, character, trustworthiness, and all the personal virtues I would need my VP to have to be able to command the respect of others and for me to repose trust in him/her. Having made this wish list, I shall then analyze the needs of the organization. Where is the organization at this time? What are the more serious challenges that it faces now, and will face in the medium to long-term? How about the engineering department itself, what are its current and medium to long-term requirements? Some organizations have problems dealing with revenues; that is a marketing problem. Others have challenges in controlling costs; that is an operations problem. Still other may have union issues or skills obsolescence, or demotivation; these are HR problems. Several of these may occur simultaneously, so it will be necessary to prioritize and rank them in order of importance to the firm. It is only at this point that one may begin to consider the candidates. Do they all possess the basic attributes? If so, how does hiring each one match the organization’s needs? For instance, if motivation is an issue, prefer to hire from within, and maybe prefer seniority, because the younger candidate can wait a few more years to be hired. To add inputs to my decision, I will probably invite each one of them to a cordial lunch to discover their own personal disposition and inclination about the position, without necessarily informing them that they are being considered. This may be unethical in the case of Ms Hernandez since she is still connected with the competitor, so in her case the fact finding may be done through a third person. In any case, it is important to know how each would feel about the position, particularly John Adams who is the successor apparent. In making my consideration, I should be aware that since John Adams is the one everyone

John Wesley’s Thoughts on Slavery Essay Example for Free

John Wesley’s Thoughts on Slavery Essay Introduction John Wesley was an ordained minister of the Anglican Church in England in the eighteenth century. He is considered as the founder of the Methodist movement. The Methodist movement started out at Oxford University where John Wesley, his brother Charles and other like-minded individuals began gathering together for prayer and for religious purposes through what they called the â€Å"Holy Club†. They practiced discipline in observing the sacraments of the church; they conducted regular outreach programs designed for the elderly, the prisoners, the sick and other disenfranchised members of the society (Pollock, 1989). Although the Methodist movement floundered in England during the time spent by John Wesley in Georgia in America, it gained new strength upon his return in the 1740s. Because of his new found fervor upon hearing Martin Luther’s preface to the Book of Romans, he began his itinerant preaching and traveled extensively throughout England preaching about the Christian faith (Pollock, 1989). John Wesley and Slavery John Wesley was opposed to debauchery and the drinking of wine. In addition, his sermons and his writings were also opposed to slavery. When Wesley was in the British colony of Georgia, he saw the way that masters treat their slaves as well as the way in which these slaves were sold as cattle. In 1774, John Wesley published one of his reflections entitled Thoughts on Slavery. On this pamphlet, he expounded on the slave trade—how the slaves were taken from their native lands and transported to the New World to provide important workforce for the plantations. He condemned slavery as an act which cannot be reconciled with Justice and Mercy (Brycchan Carey, 2002). In the said pamphlet, John Wesley appealed to both slave-traders and slave owners to stop the practice and he closed with a written prayer for their soul. In this address to the slave-traders, Wesley’s accusations and dispensations were impassioned and unrelenting. He lamented the lack of compassion in the slave traders because of the way that they treat the slaves (Brycchan Carey, 2002). Wesley’s opposition to slavery even led him to commit his support to the Abolitionist movement. The abolitionist movement grew in power and magnitude towards the end of the 1780s. At this time, John Wesley risked his personal safety by preaching on the matter of slavery and condemning such practice in Bristol, which was then a trading port for slaves. During this sermon, there was uproar among the people, which Wesley described in supernatural terms as the way that Satan fights for his kingdom. This uproar, however, could have been caused by the slave-traders whose operations were just around the area where John Wesley was preaching (Brycchan Carey, 2002). Conclusion Until the end of his life, John Wesley fervently condemned and opposed slavery. The pamphlet he wrote about his Thoughts on Slavery was published once more before he died. His anti-slavery stance was carried on by the followers of the movement he founded—Methodism. As the Methodists continue to gain strength and following all throughout England, and later in the United States, Wesley’s thoughts on slavery became even more popular and added momentum to the move to abolish slavery. Reference Brycchan Carey (2002). John Wesley: Biography. Retrieved 17 Sept 2007 from http://www. brycchancarey. com/abolition/wesley. htm. Pollock, J. (1989). Wesley the Preacher. London: Lion.

The Failure Of Unamid In Darfur Politics Essay

The Failure Of Unamid In Darfur Politics Essay Darfur has been called the worst humanitarian crisis of the 21st century. Since the Rwandan genocide in 1994, the world has not seen such a campaign of killing, refugees, rape and destruction. The crisis caused the death of 300  000 people and over 2.5 million displaced Sudanese since February 2003. This crisis attracted the attention of many humanitarian and human rights organizations, various states policy makers, and a number of regional and international organizations such as the African Union, the United Nations and the International Criminal Court. In 2004, the African Union established the Darfur Integrated Taskforce (DITF). In 2007, the continuing hazardous situation required the creation of a joined AU-UN operation to intervene in Darfur, which was called United Nations African Union Mission in Darfur (UNAMID). After three years of functioning of the UNAMID, the situation in Darfur still depicts a lot of human suffering and deprivation  [3]  . This suggests that the UNAMID was not effective in dealing with the crisis. To understand this, the paper will investigate the reasons behind the missions failure in achieving its objectives and goals. Hence, the study will try to answer the following question: why did UNAMID fail in Darfur? In other words, what are the reasons behind UNAMIDs ineffectiveness in Darfur? In fact, there are various reasons that can be investigated ranging from domestic to international, organizational to financial ones. However, given the limited time and knowledge, we will focus on two major reasons that we think created obstacles to the missions success. Thus, the hypothesis that we are willing to test is that UNAMID was not effective in Darfur because the Khartoum government didnt cooperate and the mission lacked resources. Before answering the question and testing the hypothesis, it is important to understand the conflict and its roots. For this purpose, we are going to divide the paper into three major parts. The first one will deal with defining the concepts, literature review and the theoretical framework. The second part will focus of the conflict. That is to say, it will give a background of the Darfurian situation before and after the 2003 conflict, explaining the origins of this latter and its key actors. The last part will deal with the UNAMID intervention. It will give an overview of the creation of the mission, an assessment of its work, and then a brief analysis of the causes of its ineffectiveness. Theoretical Framework Concepts Before analyzing UN peacekeeping operation (PKO) Darfur, we should first define the concept of peacekeeping and understand its role in order to be able to reflect on the UNAMID mission and its success or failure. Peacekeeping, as defined by the Cambridge dictionary, is the activity of preventing war and violence, especially the use of armed forces not involved in a disagreement to prevent fighting in an area. This definition is broad, and it does not specify the conditions under which the intervention can occur, nor the procedures that should be taken before that. For this purpose, we will take the definition of the UN and which defines peacekeeping as the deployment of international military and civilian personnel to a conflict area with the consent of the parties to the conflict in order to: stop or contain hostilities or supervise the carrying out of a peace agreement  [4]  . This definition adds two important points: the first one is that the interveners are international act ors, both military and civilians; and the second point stresses the agreement of the parties involved. It also exposes the role of these operations. This latter was further clarified by the International Peace Academy. It stated that the roles of the PKO are: the prevention, containment, moderation and termination of hostilities between and within states, through the medium of a peaceful third party intervention, using a multinational force of soldiers, police and civilians to restore and maintain peace. Hence, the developments in the practices and operations of peacekeeping resulted to the emergence of a set of concepts and terms that describe the different natures of the operations and tasks they undertake.  That is to say, peacekeeping has become a general concept which requires details of the selected sub-show style of operation that is intended in each particular case. These sub-divisions are defined in Boutous Ghalis Agenda for Peace. In this latter, he mentioned three conce pts: peacemaking, peace-keeping, and preventive diplomacy. The first one is defined as an action to prevent disputes from arising between parties, to prevent existing disputes from escalating into conflicts and to limit the spread of the latter when they occur, the second one as an action to bring hostile parties to agreement, essentially through such peaceful means as those foreseen in Chapter VI of the Charter of the United Nations, and the third as a technique that expands the possibilities for both the prevention of conflict and the making of peace. It is noted that some operations may combine the properties of more than one type of peacekeeping operation. That is to say, the mission may begin according to one of the patterns but the developments on the ground may drive it to shift to another type of operation.  It is further noted that the different sub-divisions of the peacekeeping operations run in parallel, meaning that they did not cancel each other since the world is still witnessing all of these processes in different parts of it, depending on the situation and the circumstances that require one operation over the others. Literature review During the Cold War, the United Nations Charter put an integrated system for collective security. Theoretically, the system has the necessary components to ensure its effectiveness, which are general principles and rules agreed on and shared, namely: a device responsible for making sure the states respect these principles, and giving it the resources and capabilities so that it can do  the task of deterrence or punishment for states that cross the limits agreed upon.  However, the implementation of this system was conditioned by the acceptance of the permanent members of the UN Security Council, which was impossible to achieve in most cases under the conditions of the cold war  [5]  . This created an obstacle for the implementation of the collective security system. In this case of polarization, the UN tried to find alternative mechanisms to deal with events of international violence and conflicts that arise in different areas throughout the world.  One of these mechanisms is the creation of peacekeeping operations. The creation of this latter was justified by the need to adopt methods designed to stop or contain conflicts that have turned into armed conflicts  [6]  . Besides, the PKOs would serve to deepen the gap that emerged between the arrangements set out in the Charter concerning reaching a peaceful settlement of disputes and contained in articles 28-33 (which gave the Security Council the main role in assisting States to resolve problems among themselves)  [7]  as well as the arrangements set out in articles 39   51 (under which the UN Security Council has the right to use force to impose peace)  [8]  on the one hand, and the possibilities for the actual implementation of these arrangements on the other hand. Thus, the UN interventions rose from only 14 between 1947 and 1987, to 32 between 1988 and 1997  [9]  . Particularly, UN intervention in Africa in extensive regarding the number of peacekeeping operations which are 27 in Africa compared to 39 in the rest of the world  [10]  . This can be explained by the various wars that occurred and occur in Africa, both inter and intra-states conflicts that differ in this severity, and that range from the dispute over land like the case of Benin, to the ethnic cleansing and genocide such as Rwanda. In 2003, the Office of the Special Adviser on Africa (OSAA) was created. Its goals are as follows: enhance international support for Africas development and security through its advocacy and analytical work,  assist the Secretary General in improving coherence and coordination of the UN system support to Africa, andfacilitate inter-governmental deliberations on Africa at the global level, in particular relating to the New Partnership for Africas Development (NEPAD)  [11]  . Moreover, the outcomes of the UN intervention in Africa are different, depending on the situation and the circumstances. Some of them manage to achieve the missions goals and hence are successful, others fail to implement the goals or part of them. Rhazaoui illustrates this idea by giving examples. He said: while Somalia and Rwanda illustrated the limitations of indecisive action by the Security Council, UN intervention in Mozambique succeeded in consolidating peace and mobilising adequate resources for the rehabilitation and reconstruction of that war-torn country  [12]  . Thus, UN is heavily interested in stabilizing and developing the African countries through various missions which have different goals depending on the situations. Nevertheless, these operations are not always successful due to a range of reasons related either to the state cooperation, or to the UNs organization and resources, and sometimes both. Conflict Theory The crisis in Darfur is a multidimensional conflict that can be explained in various ways be it ethnic, religious, ecologicalà ¢Ã¢â€š ¬Ã‚ ¦ In order to understand the crisis, we will use conflict theory as a theoretical framework. This theory analyses conflicts economically. That is to say, the causes of conflicts, according to this theory, are the desire to redistribute scare sources, to in act incompatible roles, or to pursue incompatible value  [13]  . Society is composed of groups that are unequal in terms of wealth, distribution of resources and power, and hence, the disadvantaged struggle to ensure a kind of equality and defend their interests. So, using conflict theory as a theoretical framework, we will analyze the economic causes of conflict in Darfur both within the region (between the Darfurian tribes) and between the region and the government. Understanding the Crisis of Darfur Sudan, in northeast Africa, is the largest country in the continent measuring about one fourth the size of the USA. It neighbors nine countries (see map1 in appendix). Sudan is an authoritarian Republic because all power is in the hands of President Umar El-Bashir who has controlled government since military led coup in 1989. Sudan is a very fragmented nation with 400 languages and dialects and 600 cultural and ethnic groups  [14]  . Pre-conflict Situation The Darfur region is located in the western part of Sudan (see map2 in appendix). It is roughly the size of Texas  [15]  and has a pre-conflict population of approximately 6 million. It borders Libya, Chad and the Central African Republic. Darfur is known throughout history, as an independent state. It was colonized 18years after Sudan  [16]  . It has an ethnic, economic and political situation different from that of the north or the south in Sudan. The Arabic word Dar roughly means homeland and the population of Darfur is divided into several Dars, not only the Fur as its name suggests, but also in several other communities (see map3 in Appendix) determined by livelihood as much as ethnicity. However, this latter is not itself clear-cut, given the long history of racial mixing between indigenous non-Arab peoples and Arabs, who are now distinguished by cultural-linguistic attachment rather than race  [17]  . The Fur are peasant people and they occupy the central part of the region which is the richest and most stable area  [18]  in terms of land fertility and water resources. Also in its central zone are the non-Arab Masalit, Berti and Bergid peoples who are all sedentary farmers. The northern zone is Dar Zaghawa which is inherited by camel nomads, principally the Zaghawa who are non-Arab in origin, and the Arab Beni Hussein, Mahamid, Mahariya and Irayqat  [19]  . It is the most ecologically fragile of the three main zones and affected by drought. The eastern and southern zone of Darfur is occupied by the Arab nomads. They comprise Rezeigat, Habbaniya, Beni Halba and Taaisha. The area is severely affected by drought than the northern zone. economics Throughout history, the population of Darfur suffered from marginalization and neglect. This idea is stressed by Saleh who said that what can be deduced from 18th and 19th century Darfur is that government and elite alike have never treated the people of Darfur kindly  [20]  . He added that they were suffering from all kinds of injustice including slavery and high taxation  [21]  . Since Darfur was annexed by the British to Sudan, the former was excluded and abandoned by the successive governments  [22]  . Moreover, most Darfurians voted for the NIF, but once in power, they showed bias to the Arabs and neglected Darfur  [23]  . So, politically speaking, Darfur was not fully integrated in the dynamics of Sudan. Political system Key Actors In order to fully understand the conflict of Darfur and its dynamics, we need to know the actors involved, their background and their goals. Hence, we are going to discuss the Janjaweed as a government sponsored militias, the government as a double role actor in the conflict, and the two Darfurian rebel groups: the Sudanese Liberation Movement and the Justice and Equality Movement. In fact, we should mention that there are various other groups that are included in the conflict such as National Movement for Reform and Development (NMRD), Sudan Federal Democratic Alliance (SFDA)  [24]  , but they are not as important as SLM and JEM and hence we will focus on the two latter for their importance in Darfur Politics. The Janjaweed are Arab militias that are responsible for most of the damages in Darfur, in terms both of blood and treasure. To know who they are and how they emerged, we should go back in history. From the time of the Sultans, the camel-herding Abbala Reizeigat, to which belong the Janjaweed, had been a headache to the rule In the1980s, s of Darfur  [25]  . In the 1980s, the Popular Defence Forces (PDF) law was created with an objective of training men and women in civil and military tasks, to raise their level of security consciousness, and instill military discipline so that they can cooperate with the regular armed forces and security services  [26]  . Janjaweed became part of the PDF, the state paramilitary force  [27]  . The government, on the other hand, is government The Darfur Liberation Movement (DLM) was created during the late 1980, as a response to the activities of the Sudan government sponsored militias in Darfur, but became Sudanese Liberation Movement/ Army (SLM/A) in 2003 and an alliance of the tribal groups that oppose the government and their para-military militia groups  [28]  . The creation of SLA marked a formidable ideological shift from Darfur Liberation Front which was a secessionist movement premised on establishing a separate Darfur state, to a movement that aspires to create a democratic and more equitable Sudan. The SLA/SLM position on the unity of the Sudan is stated in its Political Declaration as follows: The Sudan Liberation Movement/Army is of the view that Sudans unity is of paramount importance, but it should not be maintained and cannot be viable unless it is based on justice and equality for all the Sudanese peoples. Sudans unity must be anchored on a new basis that is predicated on full acknowledgement of Sudans ethnic, cultural, social and political diversity. Viable unity must therefore ultimately be based on the right of self-determination and the free will of the various peoples of Sudan. The fundamental imperatives of a viable unity are an economy and political system that address the uneven development and marginalization that have plagued the country since independence, so that the interests of the marginalized majority are adequately catered for and they are brought to the same level of development of the ruling minority. The SLM/A shall work with all political forces that ascribe to this view.  [29]   The Justice and Equality Movement (JEM) JEM The 2003 Crisis The conflict of Darfur turned out to be a humanitarian crisis, described by some as genocide and by others as the worst humanitarian crisis. As any conflict, it has various reasons varying from political, economic, ecological, and ethnic. However, we will deal with the economic ones as conflict theory considers the struggle over resources is the main cause of conflicts. Causes West Darfur has a population of approximately 1,7 million, most of them are African farmers from the Fur, Masalit and Zaghawa tribes. The rest of the population of Darfur consists of Arab nomadic groups. Although both the black African and Arab tribes are all Muslim, they have a long history of clashes over land, crops and resources  [30]  . The fighting in Darfur is usually described as racially motivated, pitting mounted Arabs against black rebels and civilians; but the conflict has its causes in another dimension, between settled farmers and nomadic over failing lands. Until the rains began to fail, the nomads lived amicably with the settled farmers. The nomads were welcome passers. The farmers would share their wells, and the herders would feed their stock on the leavings from the harvest. However, with the drought, farmers who had once hosted the tribes and their camels were now blocking their migration because the land could no longer support both herder and farmer. Few tri bes drifted elsewhere or took up farming, but the Arab herders stuck to their lifestyle as part of their Arab identity  [31]  . Fertile land continued to decrease as desertification became more of a problem. Tensions between nomadic Arab tribes and African farming communities began a struggle over controlling an environment that can no longer support all the people who must live on it  [32]  . Another economic dimension to the conflict is between the Darfurians and the government. Darfur is the poorest state in Sudan. It has been neglected, abused, and underdeveloped and all tribes, Arab and African alike, suffered greatly from this. Even if Sudan became an oil exporter country with700 million barrel oil reserves, Darfur people suffer from hunger and frustration. more Consequences In 2000, pastoralists moved towards the south and disputed over the fertile region, so clashes were renewed, which resulted in violence that led to the deaths of more than three thousand people, displaced a million people and burned thousands of villages in two years. In 2003, the conflict entered a dangerous turn when rebels from the two groups (SLM and JEM) attacked government targets in Darfur, destroying aircraft on the runway and the occupying El Fasher for hours and then withdrawing to their positions, accusing the government of marginalization of the region, which lacks development. Thus, the government intervened military to stop the rebels. consequences UN intervention in Darfur The Creation of the UNAMID Did it fail? Reasons behind its failure Lack of Government Cooperation Lack of UN Resources