The Seven C Principals

The vii C PrincipalsTo compose in force(p) written or oral gists, you must apply certain communication principles. These principles provide guideline for choice of content and style of presentation, accommodate to the purpose and receiver of your pass. These principles are non only limited to a sentence level, they are too applicable to all forms of communications, from mere utterances and sentences to carry by means of documents or presentations. To some extent the principles overlap beca utilisation they are base on a commonality concern for the audience, whether that audience consists of listeners or readers.These principles are called .WHY THEY ARE CALLED 7CSSeven Cs are the seven most drug abuseful qualities of good communication. They are called Seven Cs because anatomy of from each one of these qualities starts with a C, and they are seven in numbers, therefore they are called Seven Cs. Although they are dear seven small speech starting with a allowter C but their importance for effective business communication is same as the importance of seven seas for the world.The Seven Cs are as keep abreasts1- Correctness2- Completeness3- Conciseness4- Clarity5- Creativeness6- Courtesy7- Consideration1) CompletenessMessage Receiver- either listener or reader, passion eke erupt knowledge to their question. e.g. suppose you are working with multinational company who is engaging with engineering goods, like A.C. Now let say one of your major customer wants some technical education regarding thermostat (because he wants to convey the same to the end users). In this case you have to provide him complete information in a short span of time. If possible, provide him some extra information which he does not know, in this way you can maintain a good business relation with him, other(a) he may switch to another company.Five WsOne way to make your message complete is to answer the five Ws.WHO?WHAT?WHEN?WHERE?WHY?The five question method is useful wh en you write requests, announcements, or other informative messages. For instance, to order (request) merchandise, make clear WHAT you want, WHEN u need it, WHERE it is to be sent.2) ConcisenessConciseness convey convey the message by using fewest words. Conciseness is the prerequisite to effective business communication. As you know that all businessmen have truly short time. Hence a concise message saves the time and expenses for some(prenominal) the parties.How to achieve the conciseness?For achieving the conciseness you have to consider the following.1. eliminate wordy normal2.Include only relevant material3.Avoid unnecessary repetition.Avoid Wordy ExpressionE.g. Wordy at this time. preferably of at this time you can just use only a concise word NOW, always try to use To the point Approach in business scenario perspective.Include only relevant information ever so try to provide only relevant information to the receiver of the message. Lets say one of your customers co mmunicate For clients of the companyo in reply you should provide simply list of clients at the panel of your company.o No need to provide detailed business information about client at all. remark the following suggestions to Include only relevant information. Stick to the purpose of message Delete irrelevant words Avoid long introduction, unnecessary explanation etc. Get to the primary(prenominal) point concisely.Avoid un-necessary repetitionsome(a)times repetition is necessary for focusing some special issue. But when the same thing is verbalize without two or three reasons, the message become wordy and boring. Thats why try to avoid Un-necessary repetition.Some ways to eliminate unnecessary wordsUse shorter name after you have mentioned the long once. e.g. Spectrum communications Private limited use spectrum. Use pronouns or initials E.g. Instead of world trade organization use WTO or You can use IT for Information Technology. (Keeping in views that receiver knows about these terms)3) ConsiderationConsideration actor To consider the receivers Interest/Intention. It is very important in effective communication while constitution a message you should always keep in mind your target group consideration is very important C among all the seven Cs.Three specific ways to indicate consideration Focus on you instead of I or We Show audience usefulness or interest of the receiver underscore positive, pleasant facts. Using you athletic supporter you, but over use lead a negative reaction.Always write a message in such a way how audience should be benefited from it. We pose I am delighted to announce that we go forth extend to make shopping more. You attitude You will be able to shop in the evening with the extended hours. Readers may react positively when benefit are shown to them. Always try to address his/her need and want. Always show/write to reader what has been do so far as his/her query is concerned. And always avoid that his/her need and wants. Al ways avoid that has not been done so far.4) ConcretenessIt means that message should be specific instead of general. Mis clearing of words creates problems for both parties (sender and receiver). When you talk to your client always use facts and figures instead of generic or irrelevant information.The following guidelines should help you to achieve the Concreteness. Use specific facts and figures choose image building words e.g General He is very intelligent student of class and stood first inthe class.e.g. Alis GPA in B.Sc Electrical Engineering 2k3-f academic term was 3.95/4.0 he stood first in his class.Always write on a very solid ground. It should in spades create good image as well.5) ClarityAccurately is purpose of clarity In effective business communication the message should be very much clear. So that reader can understand it easily. You should always choose precise words. Always choose familiar and easy words. Construct effective sentences and paragraphs.In business comm unication always use precise words rather longer statements. If you have a choice between long words and shorter one, always use shorter one. You should try your level best to use familiar/easy to understand words so that your reader will quickly understand it. beaten(prenominal) Next familiar words1-after subsequent2-home domicile3-for example e.g.4-pay remuneration5-invoice statement for payments6) Courtesy well-read your audience allows you to use statements of courtesy be mindful of your message receiver. True courtesy involves being aware not only of the perspective of others, but also their feelings. Courtesy stems from a sincere you-attitude. It is not notwithstanding tact with mechanical insertions of enjoy and Thank you. Although Appling socially accepted manners is a form of courtesy. Rather, it is politeness that grows out respect and concern for others. Courteous communication generates a special tone in their writing and speaking.How to generate a Courteous Tone?The following are suggestions for generating a courteous tone Be sincerely tactful, thoughtful and appreciative. Use expressions that show respect for the others Choose nondiscriminatory expressions be sincerely Tactful, Thoughtful and appreciative Though few people are intentionally abrupt or blunt, these negative traits are common cause of discourtesy. Avoid expression like those in the left hand column below repeat them as shown in the mightily-hand column.Tactless, Blunt to a greater extent TactfulStupid letter I money box understand I should understand it, as there is no confusing word in thisletter, could you please explain it once again?Its your fault, you did not properly Sometimes my wording is not precise let me try gainread my latest FAXThoughtfulness and Appreciation Writers who send cordial, courteous messages of merit congratulations and appreciation (to a mortal inside outside) help to build goodwill. The value of goodwill or public esteem for the firm may be worth thousands of dollars.7) CorrectnessAt the core of rightness are the proper grammar, punctuation and spelling. However, message must be perfect grammatically and mechanically. The term correctness, as applied to business messages also mean three characteristics o Use the right level of language o Check the accuracy of figures, facts and words o Maintain acceptable writing mechanics.Use the right Level of dictionWe suggest that there are three level of language 2. Formal 3. familiar 4. Substandard. Take a quick guess what kind of writing is associated with each level? What is the style of each?Formal and Informal WordsFormal writing is often associated with scholarly writing doctoral dissertations, scholarly, juristic documents, top-level government agreements and other material where formality is demanded. Informal writing is more characteristic of business writing. here(predicate) you use words that are short, well-known and conversational as in this comparison listMore Forma l Less FormalParticipate JoinEndeavor tryAscertain find outUtilize UseInterrogate question.Substandard LanguageAvoid substandard language. Using correct words, anomalous grammar, faulty pronunciation all suggest as inability to use good English. Some examples followSubstandard More AcceptableAint isnt,arentCant hardly can hardlyAim to proving aim to baseDesirous to desirous ofStoled stolen.Facts and Figures AccuracyCheck Accuracy of Facts, Figures and words it is impossible to convey meaning precisely, through words, from the head of the sender to a receiver. Our goal is to be as precise as possible, which means checking and double-checking and double-checking to go out that the figures, facts and words you use are correct. A good check of your data is to have another person read and comment on the validity of the material Figures and facts Verify your statistical data Double-check your totals Avoid guessing at laws that have an impact on you, the sender and your Have someone els e read your message if the topic involves data. Determine whether a fact has changed over time.Proper Use of Confusing WordsOur Language (Any) is constantly changing. In fact, even dictionaries can not keep up with rapid change in our language. The following words often confusing in usageA, An use a before consonants and consonants sounds or a long u sound. Use an before vowels.Accept, except accept is a verb and means to receive. pull out is a verb or a preposition and relates toOmitting or leaving out.Anxious, eager Anxious implies worry, eager conveys keen desireCONCLUSIONThese 7Cs help a person to compose a message in such a way that brings back the positive feedback from the receivers. Thats why it is advice able for everyone to understand and apply these 7Cs whether he is a teacher, doctor, man of affairs or a student.