Scm Micromaxx and Rim

SCM of Research In Motion & Micromaxx India An assignmemt of Supply Chain perplexity Submitted to Ms. Hemlata Madam power (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the oversight of tote up compass activities is geni bothy and environmentally responsible. As a multinational social club it recognizes that supply chain operations r apiece some(prenominal) parts of the globe and a various(a) range of communities, each with their own finishing and headache normsThere argon certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards be encapsulated in our supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is important to supplier assignment activities. This Code is made up of five sections. partings A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerry lapses to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility execution BlackBerryuses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhance process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments.The stolon step is a high- air risk assessment based on much(prenominal) factors as supplier location, good, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output o f this assessment is a prioritized list of suppliers, who pull up stakes be required to complete detailed self-assessments. BlackBerryintends to use the EICC-ON system to gather this information. BlackBerry maintenances a common industry theme to supplier SER charge and is actively engaged in the continued betterment of the system by dint of work with EICC.Freely chosen employment in our supply bondage BlackBerrysupports the convention of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and tiddler labor. Supply chain snow reporting BlackBerryis participating in the EICCs carbon reporting system. Through this system it go forth survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerrys supply chain.It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that stern be gained by means of reduction programs. Conflict minerals BlackBerrydoes not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such(prenominal) minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and wolfram (wolframite).Learn more(prenominal) than virtually BlackBerry work to address negate minerals Supply chain conflict minerals due diligence BlackBerryis an active participant in the piloting of the OECD callable Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to give information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers .Public-Private Alliance for Responsible Minerals Trade In 2011 the US farming Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a marriaget initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the outstanding Lakes region of Africa. BlackBerryhas joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human beings righteousnesss abuses. Supplier diversityThe BlackBerrySupplier Diversity Program works to create mutually beneficial business relationships with various suppliers that strengthen communities. The destination is to provide opportunities to respective(a) suppliers who satisfy purchase and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in hi storically under utilised business zones. Sourcing areas of the hatful are promote to identify and include diverse suppliers and consultants in the procurement process. BlackBerrySupplier Diversity ProgramBlackBerrys Supplier Diversity Program aims to achieve embodied diversity goals trance enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendorbuyer relationships that go away diverse organizations to continue to develop, while offering quality point of intersections at competitive prices. Included in program are 1. nonage-owned businesses certified by the subject area Minority Supplier phylogeny Councilin the U. S. and by theCanadian Aboriginal and Minority Supplier Councilin Canada 2.Women caper green lights certified by theWomens Business Enterprise National Councilin the U. S. and byWeConnectin Canada 3. Small Businessescertified by the U. S. Small Business p residentship 4. Veteran-Owned and Service Disabled Veteran-Owned businessescertified by the U. S. Small Business Administration 5. historically Underutilized Business (HUB) Zone businessescertified by the U. S. Small Business Administration Objectives include 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. communicating the value of supplier diversity both internally and outsidely to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encourage to attend diverse supplier trade fairs and expositions to identify and establish business relationships.BlackBerryendeavours to meet with diverse businesses at procurement conferences in stray to explain purchasing processes and expectations and to communicate our needs for products and services. Mentoring BlackBerryoffers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, monetary planning, merchandising, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. We also encourage some of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerryis committed to growing our diverse supplier web through partnerships with the following organizations and other local diversity councils 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier growing Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect Canada) Value Chain An alysis (VCA) pic native Activities Inbound logistic Automated Receiving Systems beach has use sophisticated automatise receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate sensitive Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to show the warm materials acquirement process but provides some supervision for quality control purposes. Operations Utilize OEMs Economic of outdo RIM outsources performance to third-party OEM partners to utilize their economies of outdo while removing the burden of production management from the firm. Internal DesignThe jut and conceptualization of current and future product is make internally at RIM, utilizing industry- leadership industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on freight an entice customers blackberry use catchy packaging that takes up less physical space and weight less. This reduces shipping costs and environmental effect while attracting customers to the firms products, Worldwide blackberry Store To control the firms brand image RIM sells Blackberry products through first-party retail establishments and through real retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly storage warehouse locations in the Canada. Marketing and Sales RIM is marketing the companys products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the companys go-to-market and gross sales strategies and programs, including product advertizing/promotion telemarketing e-commerce marketing specific product/product line marketing and multiple deportprograms.Planning, developing and coordinating all internal and outside communications prog rams. grammatical construction awareness of RIM services andproducts in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to prerequisite ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software product, account, andtechnical support to millions of end-users. concomitant ActivitiesGeneral Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. pitying Resource Management RIM Human Resources team consists ofdynamic, beforehand thinking professionals who are located in each region. Being passionate about RIM allows the team to be productive and resourceful when finding the right people t o join our team. This passion also drives us to enhance our skills of driving employee engagement on a global scale.The enlisting Specialist establishes and fosters a informative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry clever phone plans to open a interrogation and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent make full Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAXMicromax is one of the leading Indian telecommunication Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generat ed ripe technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The companys vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations.DISTRIBUTION STRATEGY Micromax managed tomakedealers pay in pass by offering them more margins. It offered high margins of 15 %margin, which is higher(prenominal) than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase sharpness in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel.For better accessibly and prominence in the market, Micromax is coming up with 150 exper ience zones (exclusive stores)across the nation, in addition to ensuring large presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation telling investment in R&D, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies 5. Unique Fusion of Cost Leadership and growth Differentiation. 6. Following a Frontal and Flanking attack strategy. 7.Products are mostly in the embryonic and growth stages. Functional LevelStrategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertizing 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to dist ributors 3.Lean, cash-based supply chain means Micromax has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEMs Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualizat ion of current and future product is done internally as well as externally , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a push mail service called smooth mail. Idea was to packet boat the phone pack like a parcel Worldwide Stores To control the firms brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the companys products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the companys go-to-market and sales strategies and programs, including product advertising/promotion telemarketing e -commerce marketing specific product/product line marketing and multiple channelprograms. Planning, developing and coordinating all internal and external communications programs. Building awareness of services andproducts in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists ofdynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationsh ip with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development nubble in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon.Scm Micromaxx and RimSCM of Research In Motion & Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business normsThere are certa in standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerrycontinues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerryuses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments.The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized list of suppliers, who will be required to complete detailed self-assessments. BlackBerryintends to use the EICC-ON system to gather this information. BlackBerrysupports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC.Freely chosen employment in our supply chains BlackBerrysupports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerryi s participating in the EICCs carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerrys supply chain.It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerrydoes not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerryis an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Mi nerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers.Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerryhas joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversityThe BlackBerrySupplier Diversity Program works to create mutually beneficial business relation ships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and include diverse suppliers and consultants in the procurement process. BlackBerrySupplier Diversity ProgramBlackBerrys Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendorbuyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are 1. Minority-owned businesses certified by theNational Minority Supplier Development Councilin th e U. S. and by theCanadian Aboriginal and Minority Supplier Councilin Canada 2.Women Business Enterprises certified by theWomens Business Enterprise National Councilin the U. S. and byWeConnectin Canada 3. Small Businessescertified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned businessescertified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businessescertified by the U. S. Small Business Administration Objectives include 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of o ur customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships.BlackBerryendeavours to meet with diverse businesses at procurement conferences in order to explain purchasing processes and expectations and to communicate our needs for products and services. Mentoring BlackBerryoffers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. We also encourage some of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerryis committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils 1. U. S. Small Business Admi nstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect Canada) Value Chain Analysis (VCA) pic Primary Activities Inbound Logistic Automated Receiving SystemsRIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquisition process but provides some supervision for quality control purposes. Operations Utilize OEMs Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal DesignThe design and conceptualization of current and future product is done interna lly at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping costs and environmental effect while attracting customers to the firms products, Worldwide Blackberry Store To control the firms brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the companys products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the companys go-to-market and sales strategies a nd programs, including product advertising/promotion telemarketing e-commerce marketing specific product/product line marketing and multiple channelprograms.Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services andproducts in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to millions of end-users. Support ActivitiesGeneral Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources t eam consists ofdynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhance our skills of driving employee engagement on a global scale.The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAXMicromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The companys vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations.DISTRIBUTION STRATEGY Micromax managed tomakedealers pay inadvance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel.For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addition to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation heavy investment in R&D, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7.Products are mostly in the embryonic and growth stages. Functional LevelStrategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SC M 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3.Lean, cash-based supply chain means Micromax has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEMs Economic of Scale Micromaxx outsources production to third- party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done internally as well as externally , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firms brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the companys products and solutions in order to generate revenue, and increase the market and mind share for the organization. Plannin g, developing, implementing and executing the companys go-to-market and sales strategies and programs, including product advertising/promotion telemarketing e-commerce marketing specific product/product line marketing and multiple channelprograms. Planning, developing and coordinating all internal and external communications programs. Building awareness of services andproducts in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists ofdynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon.