Marketing Case on Target

1. What micro environmental factors contribute printed arses performance over the past few years? The biggest affect would be its competitors. Walmart has affected ranges performance in the past few years. The fact that they could extend low prices when that was at a high-pitched demand made tar educate think that they had to lower their prices which would made their customers think that they didnt have that high quality that they once had before. 2. What macro environmental factors have affected targets performance over the past few years?The biggest affect was recession and inflation, this was not good for target because the lost a softwood of money. A person wasnt looking for quality they had to engender all dollar count so they were looking for low prices. The used advertising to get there sells up and use there pay less(prenominal) trade plan to help target become better and to get there customers back. 3. By focusing on the pay less fibre of its catchword, has targe t pursued the best strategy? wherefore or wherefore not? There pay less strategy is the best strategy.They t overaged the old customers that they still have high quality product just at lower prices than before. They showed new customers that they could have high quality products with give away having to pay a high price. 4. What alternative strategy world power target have followed in responding to the first signs of declining r compensateues and profits? 5. Given targets trustworthy situation, what recommendations would you make to steinhafel for is alliances future? By focusing on the ante up less(prenominal) part of its slogan, has purport pursued the best strategy? Why or why not? I believe that Target has been doing things obligation since the beginning.They were the first to build them selves on a very diversified and uncommon strategy and way of business. They set them selves a part and succeeded as their slogan birth more(prenominal). conduct Less. took off and had customers in love with their chic in products. As they reached a peek they made one small erroneousness and that is focusing too much of their advertising on Expect more only. When the Recession hit, customers were low on funds and thought that shopping at Target would be too much of a treat, fancy, and/or More expensive then what they can afford.They chose the right strategy to use, but in spades the wrong time to enforce it. They were late on using the other(a) half of the slogan, which nearly ended Target. CEO Gregg Steinhafel had other plans to continue displace the strategy to an extreme/last resort through newspapers, commercials, and other commercializeing and advertising. This move in strategy stabilized and celebrated the company, and maybe even created a better and perfect Business strategy. 4. What alternative strategy major power Target have followed in responding to the first signs of declining revenues and profits?Well they could have just kept the same stra tegy and guide word and just tweaked it. Their motto Expect More Pay Less could be used with the current strategy to let customers know that they deserve better and/or higher(prenominal) quality clothes, appliances, and other products, which other stores do not provide. Like adding, You be it at the end of the current motto will have spate thinking and saying Do I? (Most people with a proper salary will always believe they do and spend the money) This might make it possible to tap into a completely new market segment.With a smooth transition that could provides a low risk situation. A great way to make sure the strategy follows through and succeeds would be to communicate with the company, integrating departments, give satisfying service, and value the customers. 5. Given Targets current situation, what recommendations would you make to Steinhafel for his companys future? The Pay Less strategy worked so well that I would recommend that the company itself work more intensely on keeping the Pay Less strategy while at the same time keep the Expect More strategy.As most customers love to save money no progeny what economic stage, I also recommend that give more coupons out in newspapers and/or offer more discounts in store like a store membership card. With the card, the customers apply for and are able to save money and receive offers that non-cardholders are not able to receive. With these benefits, the customers will observe more self-valued, greater worth, and satisfied. This in the end will create hard-core customers and bring in new customers.